Here are some tips our expert team has collected to help you prepare for an exhibition or tradeshow:

Before exhibiting at an event:

  1. Organize the flights and accommodations.
  2. Ensure your booth is set in a good location, graphically appropriate and ready on time.
  3. Set up meetings during the show with potential clients and invite them to your booth.
  4. Prepare a translated version of selected material about your organization (brochures, company profile, website content, landing pages, social media posts, roll-ups, etc.)
  5. Have all the relevant material printed for distribution, including plenty of business cards.
  6. Prepare your traveling team with relevant company messaging (so they can all present similar information), event goals, and overall plans and schedules.
  7. Create a marketing gimmick to attract visitors to your booth.

During the exhibition:

  1. Man your booth – ensure someone is present and providing information at all times.
  2. Take pictures for interactive distribution on social media channels and for later marketing use.
  3. Walk around the event and collect information on competitors.
  4. Gather potential customers’ business contact details for future communication.
  5. Hold a raffle in your booth to increase the amount of business cards you can collect.

After exhibiting at a show:

  1. Pack up – make sure to collect all your belongings – booth, material and equipment and decide what to ship where.
  2. Follow up – on all the contacts made during the show via phone calls and emails. Send relevant company information and generate opportunities for further cooperation.
  3. Sum up the event – in a well-documented event summary for distribution to the relevant teams – for learning purposes, follow up, and ROI calculations.

We at Lichi Translations have a team of experts ready to help you with your exhibition and event translation requirements. Our project managers will be available for you 24/7, and with almost 20 years of experience in the field, we provide a range of solutions that are a perfect fit for your organization’s requirements.

Contact us for further details: we’ll be happy to help.