Technology, storytelling, and networking
This is a story from Smartcat, the company that provides technology aids for translation agencies. They talk about their experience with Lichi Translations – a compelling review about Lichi’s background and direction.
The language translation industry is extremely crowded, which makes it difficult for translation agencies to set themselves apart from the competition. In this case study, Smartcat explains how Lichi thrives by embracing an out-of-the-box approach to marketing and customer service.
The article also provides some fascinating background details about Mikhal Heffer, the dynamic founder of Lichi Translations and her journey with the company since 1997.